How we increased lead volume by 124% in a matter of weeks
Our Challenge
Authority Builders came to us with a pretty common but SUPER costly problem: They just couldn't crack META ads. They were spending high five figures a month trying different strategies and services in an attempt to generate more business, but were just left with insanely high cost per leads and little to show for it in terms of incremental revenue generated.
Sound familiar?
Their existing agency was playing it pretty safe - optimising for a super high up the funnel event (dashboard sign-ups), but it was clear there was a misalignment between what was truly driving business revenue, and what was happening in the ad account.
Our Solution
We Cut The Bulls%&t. Literally.
We turned off everything in the ad account and started from scratch, with the most important questions first.
‘What is your most profitable and scalable service?’ - everything else is noise.
With a clear answer in their managed SEO service - ABC Plus - we got to work on building a consolidated account structure paired with multiple custom data passbacks to ensure META’s algorithm was set up for what we deemed as success.
Creative Strategy at Scale
The existing creatives being run were very 1-dimensional, which in today's version of paid social just will not cut it. The every-hungry Andromeda algorithm needs variety, variation and volume. Not to mention, they didn't have a single video ad to date!
We used our AI creative infrastructure to scrape all possible signals (you wouldn't believe the amount) to inform which personas they should be targeting in order to ensure our creatives reach high-intent, qualified prospects.
We then began formulating a net new creative strategy from the ground up, building out creative concepts based on sales psychology we uncovered through our research.
The prior agency wasn't in control of the creative strategy - this is a big red flag. We’ve seen time and time again how this disconnect between real-time ad account data and creative strategy misalignment leads to poor performance.
Our well-oiled feedback loop between what is working in the ad account leads to what creative is made next; this is the only way to operate an ad account. Alongside consistently producing net new creatives, Our ability to iterate on what’s working and expand on its growth consistently fuels the algorithm with what it needs to reach AB’s ICP.
The Solution
We Cut The Bulls%&t. Literally.
We turned off everything in the ad account and started from scratch, with the most important questions first.
‘What is your most profitable and scalable service?’ - everything else is noise.
With a clear answer in their managed SEO service - ABC Plus - we got to work on building a consolidated account structure paired with multiple custom data passbacks to ensure META’s algorithm was set up for what we deemed as success.
Creative Strategy at Scale
The existing creatives being run were very 1-dimensional, which in today's version of paid social just will not cut it. The every-hungry Andromeda algorithm needs variety, variation and volume. Not to mention, they didn't have a single video ad to date!
We used our AI creative infrastructure to scrape all possible signals (you wouldn't believe the amount) to inform which personas they should be targeting in order to ensure our creatives reach high-intent, qualified prospects.
We then began formulating a net new creative strategy from the ground up, building out creative concepts based on sales psychology we uncovered through our research.
The prior agency wasn't in control of the creative strategy - this is a big red flag. We’ve seen time and time again how this disconnect between real-time ad account data and creative strategy misalignment leads to poor performance.
Our well-oiled feedback loop between what is working in the ad account leads to what creative is made next; this is the only way to operate an ad account. Alongside consistently producing net new creatives, Our ability to iterate on what’s working and expand on its growth consistently fuels the algorithm with what it needs to reach AB’s ICP.
Client Review
The Lemonade team completely transformed our paid social strategy in a short space of time. We started seeing consistent, high-quality, qualified leads hitting our sales team within weeks.
Their communication, creativity, and paid ads expertise really stood out - the attention to detail is unmatched.
Highly recommend their lead gen services if you want serious revenue growth.
Tristan Harris
Senior Vice President of Marketing
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