From $10k Bookings to $216: How We Cut Acquisition Costs by 97%
Our Challenge
New Radiance had very little success driving new customer acquisition for their Lipo service. The funnel was essentially dead in the water, with cost per lead climbing over $2,000 and cost per booking reaching $10k plus.
At the same time, their Botox funnel was drying up, with customer acquisition costs creeping higher by the day. They were falling behind their competition and stuck cycling through agencies, trying to find a partner who could turn things around — not just generate leads, but actually deliver high quality patients through the doo that will book and book again.
Our Solution
Data-Driven Funnel Optimization
We rebuilt New Radiance’s paid social funnel with custom conversions that tracked form fills — sending this data back into Meta to train the algorithm on high-intent users. This forced every cent to work harder by ensuring ad spend was optimized toward high quality prospects, genuinely ready to take action, dramatically improving efficiency across both Lipo and Botox funnels.
Creative Strategy at Scale
When we first stepped in, New Radiance’s ads were one-dimensional: too few variations, no psychological triggers, and no system for testing. META’s algorithm demands a diversified approach to story telling, creatives designed to resonate at each stage of buying awareness in as many variations as possible. This is no longer a nice-to-have - its a must have.
We rebuilt this from the ground up. Our creative system isn’t about one clever ad — it’s about velocity and variety at scale. Using our bespoke AI - we can surface insights in minutes that used to take teams weeks — pulling from patient reviews, competitor messaging, and cultural signals, real life conversations — then translate those insights into ads designed to convert.
That meant producing dozens of variations per concept, each tackling a different part of the decision-making journey: review-led statics that built credibility, testimonial videos that humanized results, memes that nurtured, and AI avatars that tested wording / offers rapidly.
We also amplified what was already working organically. By taking practitioner-led content and weaving in soft sales, we created ads that felt authentic but still drove action — patients saw real faces, real expertise, and results they could trust.
From $10k Bookings to $216: How We Cut Acquisition Costs by 97%
This combination of volume, variety, and psychology turned Lipo and Botox from unprofitable funnels into scalable, predictable growth channels. They even had to hire more surgeons to keep up with the demand!
The Solution
Data-Driven Funnel Optimization
We rebuilt New Radiance’s paid social funnel with custom conversions that tracked form fills — sending this data back into Meta to train the algorithm on high-intent users. This forced every cent to work harder by ensuring ad spend was optimized toward high quality prospects, genuinely ready to take action, dramatically improving efficiency across both Lipo and Botox funnels.
Creative Strategy at Scale
When we first stepped in, New Radiance’s ads were one-dimensional: too few variations, no psychological triggers, and no system for testing. META’s algorithm demands a diversified approach to story telling, creatives designed to resonate at each stage of buying awareness in as many variations as possible. This is no longer a nice-to-have - its a must have.
We rebuilt this from the ground up. Our creative system isn’t about one clever ad — it’s about velocity and variety at scale. Using our bespoke AI - we can surface insights in minutes that used to take teams weeks — pulling from patient reviews, competitor messaging, and cultural signals, real life conversations — then translate those insights into ads designed to convert.
That meant producing dozens of variations per concept, each tackling a different part of the decision-making journey: review-led statics that built credibility, testimonial videos that humanized results, memes that nurtured, and AI avatars that tested wording / offers rapidly.
We also amplified what was already working organically. By taking practitioner-led content and weaving in soft sales, we created ads that felt authentic but still drove action — patients saw real faces, real expertise, and results they could trust.
From $10k Bookings to $216: How We Cut Acquisition Costs by 97%
This combination of volume, variety, and psychology turned Lipo and Botox from unprofitable funnels into scalable, predictable growth channels. They even had to hire more surgeons to keep up with the demand!
Client Review
Lemonade transformed our paid ads after multiple agencies failed to deliver. They rebuilt our user experiences, leveraged CRO insights, and executed a creative first Google and Meta strategy that consistently brought in high-quality leads and high-ticket Lipo sales. Their creativity, attention to detail, and focus on profit - not just leads -have taken our business to a new level.
Ashton G
Director of Digital Marketing,
New Radiance Med Spa
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