$0 to $100K/Month in Liposuction Sales - in Only 60 Days
Our Challenge
New Radiance Med Spa based in FL were struggling to attract and convert high-ticket Smart Liposuction customers. Their landing page suffered from serious UX flaws—poor design, low relevancy, weak usability, confusing content, and, most critically, a lack of trust. Without these essentials and with no prior user feedback or insights, the result was catastrophic - surgeons left with their hands in their pockets.
Our Solution
Using our CRO analysis tools, we uncovered major landing page design & UX issues - particularly on mobile - leading to high bounce rates and unusually low attention and scroll depth. We addressed this by launching a full landing page redesign and content revamp. Initial Optimisations & Focus Areas
- Adopted friendlier color schemes (avoiding harsh red tones) to draw attention without overwhelming.
- Tested alternate fonts and clearer messaging, replacing text-heavy sections with concise copy and icons.
- A/B tested emotion-led headline copy to better connect with user motivations.
- Introduced authoritative video content to educate users and reduce uncertainty.
- Enhanced before-and-after content to highlight credibility and results.
- Optimised navigation for a smoother, more intuitive conversion journey.
- Repositioned social proof elements and added a social media reel to combat trust barriers.
One of the most powerful levers we identified was addressing the stigma around smart liposuction. Our research showed hesitation often stemmed from fear and uncertainty, not lack of interest. By reframing the treatment as FDA-approved and delivered by board-certified surgeons, we reduced those barriers. Educational copy that clearly explained the benefits, safety, and results helped shift perceptions, increasing trust and perceived value - turning curiosity into confident action.
Once we delivered a landing page built for purpose, our team continued to provide quantitative research reports to better understand user behavior and identify new opportunities to lift conversion rates. From there, we developed and executed a structured A/B testing plan, building on our initial foundations to drive continuous improvement and measurable gains.
The Solution
Using our CRO analysis tools, we uncovered major landing page design & UX issues - particularly on mobile - leading to high bounce rates and unusually low attention and scroll depth. We addressed this by launching a full landing page redesign and content revamp. Initial Optimisations & Focus Areas
- Adopted friendlier color schemes (avoiding harsh red tones) to draw attention without overwhelming.
- Tested alternate fonts and clearer messaging, replacing text-heavy sections with concise copy and icons.
- A/B tested emotion-led headline copy to better connect with user motivations.
- Introduced authoritative video content to educate users and reduce uncertainty.
- Enhanced before-and-after content to highlight credibility and results.
- Optimised navigation for a smoother, more intuitive conversion journey.
- Repositioned social proof elements and added a social media reel to combat trust barriers.
One of the most powerful levers we identified was addressing the stigma around smart liposuction. Our research showed hesitation often stemmed from fear and uncertainty, not lack of interest. By reframing the treatment as FDA-approved and delivered by board-certified surgeons, we reduced those barriers. Educational copy that clearly explained the benefits, safety, and results helped shift perceptions, increasing trust and perceived value - turning curiosity into confident action.
Once we delivered a landing page built for purpose, our team continued to provide quantitative research reports to better understand user behavior and identify new opportunities to lift conversion rates. From there, we developed and executed a structured A/B testing plan, building on our initial foundations to drive continuous improvement and measurable gains.
Our Results
39x
increase in Booked Appointments
$400K
in monthly lead value
$100K
per month in sales
Hiring
more surgeons
Client Review
Lemonade transformed our paid ads after multiple agencies failed to deliver. They rebuilt our user experiences, leveraged CRO insights, and executed a creative first Google and Meta strategy that consistently brought in high-quality leads and high-ticket Lipo sales. Their creativity, attention to detail, and focus on profit - not just leads -have taken our business to a new level.
Ashton G
Director of Digital Marketing,
New Radiance Med Spa
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