How we achieved a 35% increase in Conversion Rate for SEO Giant
Our Challenge
The Hoth, a global leader in SEO, experienced an unexpected dip in managed SEO sales during a key sales period—an unprecedented downturn.
With new competitors entering the market, economic pressures, and a broader industry shift toward AI-driven solutions, margins have tightened. This has placed greater importance on optimising user experience to ensure every marketing dollar works harder.
Our Solution
Our team delivered a comprehensive CRO audit, analysing user behaviour and providing data-driven insights with actionable recommendations to improve UX and boost engagement and conversion rates - focused on long-term wins, not quick fixes.
Our approach to success:
- Data first — not just design
Start with qualitative + quantitative diagnostics (analytics, session replay, funnel metrics) before proposing changes. - Design & content revamp
Apply targeted UX and copy changes that solve the specific friction points identified by the data. - Real-time user analysis
Monitor behaviour live (session recording, heatmaps) to validate hypotheses and catch new issues fast. - Customer feedback
Collect direct user feedback to add context to what the data shows. - Iteration backed by data
Implement changes incrementally and measure impact using primary KPIs — not opinions. - Continuous A/B testing
Run structured experiments to scale winners and deprecate losers; keep a test backlog and a learnings log.
One of the most powerful levers we uncovered was the need to address trust and perceived value. Our research revealed that many small business owners felt skeptical about SEO, often due to past experiences with agencies that overpromised, underdelivered, and lacked transparency in both strategy and reporting.
A Landing Experience Designed to Build Trust and Elevate Perceived Value
Our team focused on repositioning trust signals by showcasing relevant customer reviews, case studies, and highlighting clear differentiators between The Hoth and its competitors - putting the brand in a lane of its own.
We also value-stacked the service by adding incentives such as a free technical SEO audit and a custom SEO plan, making the offer a no-brainer for prospects to book a sales call. The goal was to create that “what have I got to lose?” feeling.
Value stacking techniques, combined with showcasing real people - including team members, genuine customers, and our Instagram social feed - helped bring the brand to life and elevate performance. Adding a 100% satisfaction guarantee further instilled confidence in our offer, making the decision a logical one and ultimately driving a consistent influx of high-quality leads.
The Solution
Our team delivered a comprehensive CRO audit, analysing user behaviour and providing data-driven insights with actionable recommendations to improve UX and boost engagement and conversion rates - focused on long-term wins, not quick fixes.
Our approach to success:
- Data first — not just design
Start with qualitative + quantitative diagnostics (analytics, session replay, funnel metrics) before proposing changes. - Design & content revamp
Apply targeted UX and copy changes that solve the specific friction points identified by the data. - Real-time user analysis
Monitor behaviour live (session recording, heatmaps) to validate hypotheses and catch new issues fast. - Customer feedback
Collect direct user feedback to add context to what the data shows. - Iteration backed by data
Implement changes incrementally and measure impact using primary KPIs — not opinions. - Continuous A/B testing
Run structured experiments to scale winners and deprecate losers; keep a test backlog and a learnings log.
One of the most powerful levers we uncovered was the need to address trust and perceived value. Our research revealed that many small business owners felt skeptical about SEO, often due to past experiences with agencies that overpromised, underdelivered, and lacked transparency in both strategy and reporting.
A Landing Experience Designed to Build Trust and Elevate Perceived Value
Our team focused on repositioning trust signals by showcasing relevant customer reviews, case studies, and highlighting clear differentiators between The Hoth and its competitors - putting the brand in a lane of its own.
We also value-stacked the service by adding incentives such as a free technical SEO audit and a custom SEO plan, making the offer a no-brainer for prospects to book a sales call. The goal was to create that “what have I got to lose?” feeling.
Value stacking techniques, combined with showcasing real people - including team members, genuine customers, and our Instagram social feed - helped bring the brand to life and elevate performance. Adding a 100% satisfaction guarantee further instilled confidence in our offer, making the decision a logical one and ultimately driving a consistent influx of high-quality leads.
Client Review
Jake Serota
Director of SEO, The Hoth
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