How we leveraged the power of paid social to connect with Millennials & Gen Z’s
Our Challenge
Bandi is an app for fashion enthusiasts who are equally passionate about the planet. It offers a platform for users to swap, share, and sell clothing, making sustainable fashion accessible and exciting. As a startup, Bandi aims to penetrate the competitive UK market of sustainable clothing exchanges, challenging established players like Vinted and Depop.
The startup needed help standing out and attracting eco-conscious consumers in a market dominated by Vinted and Depop
Our Solution
Our team of paid media experts started with Bandi’s overall aim; Grow & transform app users into active swappers whilst making the planet a better place.
Our strategy focused on transforming app users into active participants in the sustainable fashion movement. After conducting thorough audience and competitor analysis, we crafted a tailored paid media plan centered around three main pillars
- Creating Converting Content: We used moodboarding and review mining techniques to develop compelling messaging hooks. Listening to our current app users allowed us to tailor ad messaging towards specific pain points, triggers and key motivators.
- Targeted Social Media Campaigns: Leveraged Meta and TikTok to connect with UK Millennials and Gen Z’s, focusing on sustainability.
- Utilising Advanced Ad Tech: Partnered with Adjust for real-time app tracking and employed deep linking to enhance user interaction.
The Solution
Our team of paid media experts started with Bandi’s overall aim; Grow & transform app users into active swappers whilst making the planet a better place.
Our strategy focused on transforming app users into active participants in the sustainable fashion movement. After conducting thorough audience and competitor analysis, we crafted a tailored paid media plan centered around three main pillars
- Creating Converting Content: We used moodboarding and review mining techniques to develop compelling messaging hooks. Listening to our current app users allowed us to tailor ad messaging towards specific pain points, triggers and key motivators.
- Targeted Social Media Campaigns: Leveraged Meta and TikTok to connect with UK Millennials and Gen Z’s, focusing on sustainability.
- Utilising Advanced Ad Tech: Partnered with Adjust for real-time app tracking and employed deep linking to enhance user interaction.
Our Results
4000
+ app installs on 1st launch
60%
Below Cost Per App Install target
150%
DAU increased by
37%
MAU retention rate.
Client Review
David & his team are exceptional ads managers. They took our start up ideas and ran with them. Ensuring communication along the way and always offering up their experience and skill set to improve our own ideas of the creative side as well as our app.
The team's skill set goes beyond ads. A pleasure to work with, filling us with confidence whilst running our ads.
Frankie Theakston
CEO & Co Founder
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