Generated £21,000 from just £2k spent for one of London's most renowned nightclubs
Our Challenge
This client had invested heavily into securing a global DJ's first ever London show.
They had 2000 tickets to sell and wanted to ensure their marketing budget was being spent efficiently, reaching those most likely to purchase.
Our Solution
First we made a vision board for the creative direction we wanted to head in.
Compared the DJ's content with others in the niche along with utilising video ad principles we know we needed to follow in order to get the audience to convert.
Next we ensured we had access to all artist pages so we could whitelist ads as the DJ's as opposed to running through branded pages.
The combination of relevant, attention grabbing video content, MML account structure and whitelisting capabilities to ensure we spoke as the DJ's addressing their fans saw this show sell all 2000 tickets (£21000 in revenue with just £2000 spent.
The Solution
First we made a vision board for the creative direction we wanted to head in.
Compared the DJ's content with others in the niche along with utilising video ad principles we know we needed to follow in order to get the audience to convert.
Next we ensured we had access to all artist pages so we could whitelist ads as the DJ's as opposed to running through branded pages.
The combination of relevant, attention grabbing video content, MML account structure and whitelisting capabilities to ensure we spoke as the DJ's addressing their fans saw this show sell all 2000 tickets (£21000 in revenue with just £2000 spent.
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