From £0 to £75K in converted sales leads within 12 months using Google Ads
Our Challenge
Flock Events, bespoke hen party planners in Edinburgh, Glasgow, & Bath, faced a significant hurdle: a lack of expertise in Google search, hindering their online reach to target customers and cost-effectively driving leads and sales.
Our Solution
To tackle this challenge, we focused on a balanced approach between upper & lower funnel Google search strategies. By analysing search terms, we identified high-intent users and targeted them with relevant keywords. Our ads targeted searches like ‘Hen Party Ideas Scotland’ to engage inspirational seekers and encouraged inquiries about our planning services. Additionally, we targeted 'ready to buy' prospects with long-tail intent keywords like ‘Hen Party Accommodation in Edinburgh,’ boosting our visibility ahead of competitors by adopting a target CPA bidding strategy.
The Solution
To tackle this challenge, we focused on a balanced approach between upper & lower funnel Google search strategies. By analysing search terms, we identified high-intent users and targeted them with relevant keywords. Our ads targeted searches like ‘Hen Party Ideas Scotland’ to engage inspirational seekers and encouraged inquiries about our planning services. Additionally, we targeted 'ready to buy' prospects with long-tail intent keywords like ‘Hen Party Accommodation in Edinburgh,’ boosting our visibility ahead of competitors by adopting a target CPA bidding strategy.
Client Review
Partnering with Lemonade has enabled me to take a hands-off approach to my marketing strategy, resulting in the expansion of my sales team from one to four members within 12 months. The rapid growth of my business is largely credited to their expertise. I’m looking forward to taking things to the next level this year.
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It all starts with a call
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