Reduced Flocks Paid Social CPA by 60% with our creative strategy
Our Challenge
As a newcomer in the events industry, Flock faced the challenge of capturing market share cost-effectively. However, lacking expertise in paid social, they needed a team to support their customer acquisition growth challenge.
Our Solution
Strategy
Adopting a creative first approach to paid social media marketing was vital in driving cost efficient results. Using competitor review mining strategies and listening to our current customers' pain points, triggers and desires sculpted our creative strategy.
We tested different hooks in multiple formats to engage and convert users on Facebook & Instagram, executing our social strategy through a broad, advantage plus campaign optimised towards on-site leads.
The Solution
Strategy
Adopting a creative first approach to paid social media marketing was vital in driving cost efficient results. Using competitor review mining strategies and listening to our current customers' pain points, triggers and desires sculpted our creative strategy.
We tested different hooks in multiple formats to engage and convert users on Facebook & Instagram, executing our social strategy through a broad, advantage plus campaign optimised towards on-site leads.
Our Results
100+
Qualified leads per month
70%
Increase in website traffic
60%
Reduced CPA by
Client Review
Partnering with Lemonade has enabled me to take a hands-off approach to my marketing strategy, resulting in the expansion of my sales team from one to four members within 12 months. The rapid growth of my business is largely credited to their expertise. I’m looking forward to taking things to the next level this year.
It all starts with a call
Book a free discovery call to see if we are a good fit.