200% Spike In New Patient Growth for a Premium Medspa in Florida
Our Challenge
Living Young Center had already built an incredible reputation across Florida for its aesthetic expertise — but its paid ad performance wasn’t living up to it.
The strategy provided by a previous partner looked great on paper; leads were through the roof with super-efficient associated costs. However, there was a massive problem - these leads weren’t showing up. This is an issue we see time and time again in ad accounts. Agencies optimising for quantity over quality - passing the buck when it matters most.
Living Young Center made it clear they weren’t just looking for “more leads.” They wanted qualified patients who understood the value of expert injectors, booked consultations, and stayed for long-term care. Enter Lemonade.
Our Solution
Full-Funnel Creative System
We rebuilt Living Young’s paid social ecosystem around a creative testing framework designed to balance emotion, authority, and authenticity.
Our creative strategy leaned heavily on the brand’s personality — friendly, funny, and real — while staying rooted in the trust and professionalism that make their patients loyal. Our biggest win was utilising the practitioners themselves to create content. We implemented our AI to produce social listening and gain a deeper level of audience understanding across a variety of creative verticals.
This combination of creatives was designed to educate, nurture, engage and ultimately win the affection of qualified leads. In doing so, we increased bookings, that's right, bookings - not just ‘leads’, real paying new customers by 257%, resulting in an AOV of $350 on the first invoice alone - Never mind the repeat purchase and word of mouth income.
HIPAA Compliant META Ad Strategy
We implemented a consolidated account structure and instant forms specifically designed to nurture high-intent customers and reject those who are window shopping. This forced the algorithm to hunt for better prospects with every cent spent.
Our closed-loop creative testing process ensured that the success of each concept was closely monitored. With every test, we tracked what emotion or angle resonated most:
confidence, “control,” or “self-care.” The insights helped refine copy, visuals, and audience signals across the funnel.
Elevated User Experience & CRO
Big-name agencies had ignored branding and landing page experience, leading to poor conversion rates, low google quality scores (low impression share & high CPC’s) and wasted budgets. We made this a top priority to make their current media spend work harder.
● Upgraded content & design to create a high-trust, premium experience.
● Added key trust signals (social proof, real patient results, and credibility markers)
● Simplified the conversion path to remove friction and boost booking rates
● Frequent CRO analysis readouts to capture real-time user feedback
● Launched timely offer tests to boost AOV & encourage rebookings
● Tailored our Landing pages towards lucrative keywords to increase google quality scores & scale spend efficiently
The Solution
Full-Funnel Creative System
We rebuilt Living Young’s paid social ecosystem around a creative testing framework designed to balance emotion, authority, and authenticity.
Our creative strategy leaned heavily on the brand’s personality — friendly, funny, and real — while staying rooted in the trust and professionalism that make their patients loyal. Our biggest win was utilising the practitioners themselves to create content. We implemented our AI to produce social listening and gain a deeper level of audience understanding across a variety of creative verticals.
This combination of creatives was designed to educate, nurture, engage and ultimately win the affection of qualified leads. In doing so, we increased bookings, that's right, bookings - not just ‘leads’, real paying new customers by 257%, resulting in an AOV of $350 on the first invoice alone - Never mind the repeat purchase and word of mouth income.
HIPAA Compliant META Ad Strategy
We implemented a consolidated account structure and instant forms specifically designed to nurture high-intent customers and reject those who are window shopping. This forced the algorithm to hunt for better prospects with every cent spent.
Our closed-loop creative testing process ensured that the success of each concept was closely monitored. With every test, we tracked what emotion or angle resonated most:
confidence, “control,” or “self-care.” The insights helped refine copy, visuals, and audience signals across the funnel.
Elevated User Experience & CRO
Big-name agencies had ignored branding and landing page experience, leading to poor conversion rates, low google quality scores (low impression share & high CPC’s) and wasted budgets. We made this a top priority to make their current media spend work harder.
● Upgraded content & design to create a high-trust, premium experience.
● Added key trust signals (social proof, real patient results, and credibility markers)
● Simplified the conversion path to remove friction and boost booking rates
● Frequent CRO analysis readouts to capture real-time user feedback
● Launched timely offer tests to boost AOV & encourage rebookings
● Tailored our Landing pages towards lucrative keywords to increase google quality scores & scale spend efficiently
Our Results
1M$
In their first month
+257%
In New Patient Booking
88%
Cost Per Booking Decrease
92%
rebooking rate
Client Review
Lemonade completely transformed our Botox funnel. After years of low-quality leads, they fixed our landing page, rebuilt our Google and Meta ads, and the results were instant. We saw a 257% increase in new patient bookings, an 88% drop in cost per booking, and even hit our first $1M month. They focus on revenue, not vanity leads - and it shows. Highly recommend.
Gui Alinat
Practise Manager
Living Young Center
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